Video Strategy | Vimaco - Video Marketing

Video Strategy

Get in Front of the Camera to Build Your Brand

If the idea of getting in front of a video camera is something you want to avoid at all costs, then I’ve got some tips to help you overcome your fear. Let’s start with why you need to get in front of the video camera. If you run your own business, if you are a coach...

Brand Before You Sell

Download Your Free Video Ad Integration Worksheet If you have a great product or service and that can really help people but you are struggling to sell your stuff, then the most likely reason its not working out for you, is that you are trying to sell before you have...

Conversation vs Automation

Conversation vs Automation. There is one rule in marketing – never follow the herd. If they are going in one direction, go the opposite direction so that you can stand out from your competitors. Everyone is automating their customers’ experience....

Cultivate Your Audience

  The Cultivate Video is an information or educational video, targeting those that have watched your previous Brand Video. Since you have already introduced yourself to this audience, we can categorize them as being warm and aware of their problem.   So your objective...

Why You Need Your Brand Video

  The Brand Video is typically short, one to two minutes long, and introduces you and your brand to a new Cold Audience. Think of it as meeting someone new at a social event for the first time. You want to engage with your audience without being pushy or trying to...
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